First, tell me how you and the company got started in this business!
It started with my boss, CEO Ty Ballou – he had an extensive career in the food industry – first with Jolly Rancher as an executive then took over Clark Candy, if you remember who they were. After the Penguins won back-to-back Stanley Cups in the 90’s the got permission to license the Penguins logo on on the candy bars and they sold like crazy.
After that, he saw he was on to something and launched a peanut butter brand with Jaromir Jagr and that sold well. After that he launched Geronimo Salsa and worked with Mario Lemieux on some things.
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