First, can you let me know how the Steelers were awarded Ireland as an International Home Marketing Area (IHMA)?
That’s an interesting question. A couple of years ago teams were given an opportunity to apply for different markets. Countries like Canada, Mexico and Australia were ones many started with. The Steelers started with Mexico. I remember having a conversation with people here when that was approved. I though the Steelers would choose Ireland first but that didn’t happen, which was disappointing.
Once a year NFL teams get the opportunity to choose a country through the IHMA program. Over the last six months it looked like the Steelers were working on this. They had it approved right after the recent NFL Spring meetings. The NFL wants teams to have two or three countries awarded to them. The Dolphins chose Spain and the UK. The Jaguars have UK and Ireland. The Chiefs have a strong connection in Germany and Mexico. So it’s exciting now to see it happen that the Steelers have been awarded Ireland. The fans here are excited.
Continue reading “Exclusive with Michael McQuaid, Owner, Pro Football Ireland”