Paul Martino, Anchor/Report, KDKA News:
Does it get difficult at times distinguishing what’s newsworthy versus gossip when dealing with sports figures? How do you make that distinction?
We do not report gossip!
We hear all kinds of wild stories about Pittsburgh sports figures. Former quarterback Kordell Stewart was the victim of an outrageous rumor campaign that we never reported. You don’t report that stuff unless you have some factual basis. Is there a police report? Is someone with credibility speaking on the record?
That makes it news. But if it’s just an unproven rumor….ITS NOT NEWS.