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Benstonium Viral Videos

First, can you give readers a quick overview of Benstonium. What you do and how readers can find your material?

Benstonium creates Pittsburgh-themed viral videos, which mostly combine sports and comedy. All of these jagoff-produced creations can be found on our website Benstonium.com and our YouTube page (//yt.Benstonium.com)

How did you get started – who inspired both the idea for Benstonium and the direction/success you’ve had?

The name Benstonium was originally a drunken nickname based on m last name Benson, so it was appropriate that Benstonium found its roots with videos inspired by the consumption of beer. In 2008, Benstonium videos, which were mainly intended for a limited audience, went viral with the release of our yinzer-laced Mike Tomlin / Iron City press conference parodies and our path towards Pittsburgh-themed videos was serendipitously established.

Your work has spread pretty quickly and can be seen in various local media. What got the ball rolling for you – how did you get noticed so quickly?

An important factor in spreading our videos is the connections we’ve made with big names in many different local media outlets and the help they’ve offered in promoting our work. We strive to maintain a great reputation by consistently releasing viral videos of the highest-quality, and this has gained us a lot of respect among local media.

You come up with a lot of new material – how do you decide what to parody next and how? What’s the creative process?

One of our goals is to please our fans by appealing to Pittsburgh’s attitudes regarding timely topics. A key to creating videos with viral appeal is being timely, so we are always brainstorming video concepts related to Pittsburgh’s current hot topic. There are ton of great ideas that get thrown out because production would take too long for a timely release. Even if it’s the best video or most creative concept we’ve ever had, if it’s a day late, then it won’t go viral.

What are some of what you would consider your most inspired/best works to date, and what makes them so, from your perspective?

The viral video world is interesting in the fact that sometimes videos that require very little effort have the most viral impact and vice versa. When the amount of effort coincides with the viral impact, I consider it very rewarding.

One video that made a huge impact and also required a lot of effort was a sports / movie trailer I created in August 2011 which combined The Dark Knight Rises with the Steelers, and more specifically Ben Roethlisberger. The video took about three weeks to complete and quickly went viral upon release, being championed by national media outlets. When I received word that the video was also approved by Big Ben himself, I knew I had done something right!

Most of what yo do is parody/humor-based. Have you considered/done more serious/dramatic work as well? What, if so….If not, why?

We try to do about 70% parody/humor and about 30% dramatic/inspiring. I feel parody/humor can usually be done effectively in a more straightforward, simplistic way with considerably less production time. When I create dramatic/inspiring videos, I see them more as a work of art and effectively evoking those desired emotions from the viewer takes a lot more thought and effort than in comedic productions.

I love it when I’m watching my own dramatic/inspiring videos and they even give me chills.

Have you gotten any feedback/collaboration from teams and players – if so, what was that feedback and from whom?

Most of the feedback that we’ve received has been positive. When we’ve heard that our creations have actually reached the players/teams that they were about, it is very rewarding. It was really cool to get props from Big Ben about The Dark Knight Rises movie/sports trailer that focused on him. The latest Benstonium Penguins tribute, which parodied an ad from Google, was saluted by the Penguins video team and organization.

On the opposite end of the spectrum, with our first viral videos, which posited Mike Tomlin in a press conference full of drunken yinzers inquiring about his fictional trip to a local strip club, the response was less than accepting. The Steelers’ organization was [allegedly] looking into bringing a lawsuit against us and continued to monitor our videos for some time after that.

As most of the members of Benstonium were still in college and had very little to lose financially, we saw this this [alleged] response from a billion dollar company to something we created as a win. It’s still pretty cool to be able to say I was almost sued by the Steelers [allegedly].

What makes Pittsburgh sports/sports fans such an easy target for you?

All of us at Benstonium have lived our entire lives in the Pittsburgh area and surrounded by its amazing sports culture. It is easy to relate and appeal to Pittsburgh sports fans because we are born and bred Pittsburgh sports fans. Because the attitude and topics surrounding Pittsburgh sports is always evolving, there will always be content for new and different Benstonium viral videos.

From a Pittsburgher’s perspective, does the city and it’s people rely too much on sports to define the culture of the city in your opinion?

Pittsburgh sports and sports in general is like being immersed in a never-ending film. When you go to a movie theater, you spend two hours living in the fictional world provided by the movie screen. You become the ideal, you become the hero, you become the person you strive to be.

The athletes that we often hold up like movie heroes, leave us striving to be more than we are in our mundane lives. I don’t think there is anything that could bring an entire city like Pittsburgh together with an unbreakable bond that supersedes all of our petty differences like our sports teams. They are our never-ending blockbuster movies that always keeps us striving to better ourselves…as individuals and as a city.

What is success for you – and what’s next for Benstonium?

I hope to one day turn Benstonium into a career, where I can not only continue to entertain the city of Pittsburgh but do that for a living. I think as we continue to grow and gain followers, this goal will gradually become easier to achieve.

What would surprise readers most about Benstonium and the work you do?

In order to meet our self-imposed deadlines in order to keep our videos as timely as possible, many of the Benstonium videos are completed at 3a.m. or later…and we still make it to our day jobs a few hours later. Benstonium takes priority over sleep.

Any last thoughts for readers?

We are trying to get back to our roots (a la our Mike Tomlin /Iron City Press Conference parodies) and do more live-action comedy videos. We have a series of football themed videos coming up this season, which we hope will take the Benstonium brand to the next level and “Turn Pittsburgh Upside Down”.

Thanks!

Sam Clancy, Pitt Basketball/NFL-USFL Defensive End

Sam Clancy:

First, can you let readers know what you are doing now for your alma mater Pitt and how you got involved in that role?

I’m currently the varsity letter club coordinator. My job basically is to re-connect Pitt with all of the former letterwinners- both men and women – that played here. I’m also an athletic gift officer for fundraising,

What brought you back to Pitt?

I came back in 2006 to finish my degree after I was let go by the Raiders when I was coaching there. During that time I helped Coach Wannstedt as an assistant coach in the weight room. {Athletic Director} Steve Pederson came to me afterwards and offered me this job because I was well-known in the city and because Steve thought my personality could get people to come back to the university.

What lessons and coaches did you model your coaching style after and do you want to get back into coaching?

I took something from everybody really. By defensive line coach in Cleveland was very helpful. It’s one of those things where I played thirteen years professionally and took something from everyone.

I definitely want to get back into coaching, yes.

You were a standout basketball player at Pitt at a time when the program was not as strong as it is today. What are your thoughts on the way the Pitt program has progressed over the recent years?

We played in the Eastern Eight at the time and moved to the Big East right after I left. I wish I could have played in the Big East.

Our move to the ACC is outstanding for the program. With us and Syracuse moving to the ACC, we’re definitely the number one conference in basketball. The program under Jamie Dixon and Pederson has been going in the right direction. Now the move will help with recruitment – we can get better athletes.

We’ve always been ranked in the top ten over the past ten years. This will help us get better athletes. The only drawback is that when y0u get better athletes in many cases they leave early for the NBA. But that’s a good problem to have.

Despite being a standout player in college, you didn’t find yourself in the NBA after your college career. What was the biggest obstacle for you in making it to the NBA?

My biggest issue was that I was an undersized power forward. I played center at Pitt and had great jumping ability and at 240 pounds, I could handle the contact. I had an average jump shot though and lied about my height (laughing). Pitt had me in their program guide at 6’7″, but I was really 6’5 3/4″. I tried to stretch my neck to look taller (laughing).

I got drafted by Phoenix in the third round and was the last guy cut that year. They had Truck Robinson who had the same body type as I did. They just couldn’t have two undersized power forwards, though they said they did like me as a player.

So, they sent me to the Continental Basketball Association and I played there for a year before it folded and that was the last time I played professional basketball.

Of course, you then found yourself being drafted by Seattle – of the NFL – without ever having played college football. How did this come about? How did you become a viable NFL prospect without ever having played college football?

I give the credit to Pitt’s football coach Jackie Sherrill. I never played for him but I did go out for Spring ball for him my senior year. Jackie always wanted me to play football – he was a great salesman and said he could make me into an All-American football player. I was an All American player in high school.

I played Spring ball for two weeks as a backup defensive end – and in the scrimmages he’d have the second team defense line up against the first team offense. Every play seemed like it was designed to run right at me. I was involved in probably three of every five plays. Jackie said guys like Mark May and Russ Grimm were struggling against me. So Jackie kept asking me to play, but I hurt my ankle and decided to stop and go back to basketball.

But, after the Continental Basketball League folded I got a call from Seattle. Jackie had called them and told them I would be a great camp guy. Remember, back then they had over a hundred and fifty guys in camp. Well, I was in Billings, Montana at the time. I looked around – I had nothing else to do so I said sure!

If I didn’t get that call I probably would have tried to play oversees, though it wasn’t big overseas like it is today.

Who helped mentor you most as a young player trying to find your way in the NFL – both on and off the field – and how did they do so? Any examples?

There were a couple guys. I was drafted in Seattle as a tight end. I moved to defensive line my second year when Chuck Knox became coach. Jacob Green was my first mentor. He was an all-pro defensive lineman that could rush the passer.

I went to the USFL for two years after those two years in Seattle. I learned how to play there. The talent was not as good as it was in the NFL – it was a step lower though you did have a lot of NFL players there.

Frank Lautamer, the defensive line coach for the Maulers, was also the defensive line coach for Seattle when I was there. He helped me to pattern my game after Jacob Green’s. When I was in Cleveland Carl Hairston really helped me a lot.

Was there resentment towards you as you made a career for yourself in the NFL from those that had played football in college? Especially as you first began your football career?

There was no resentment, no. Guys were always willing to teach me. You never gave vets problems – I knew that. If you resist them, some could make your camp miserable. I roomed with the first round pick that season in Seattle so we’d get hazed sometimes- thirty pound buckets of water dropping on us when we opened up our door – stuff like that. But that was it.

Your football success didn’t come overnight. How long did it take before you really felt like you had mastered the defensive end position and your pass-rushing technique?

It took about three years to stop making the physical mistakes. Back then, basketball players didn’t lift weights – we thought it messed up our shot (laughing). So it took those three years to develop my body and the footwork to be able to be consistent and to be able to get off blocks.

You spent a couple of years in the USFL – one with the Pittsburgh Maulers in 2004. How did the USFL differ and what was our playing experience like in Pittsburgh?

The Maulers was a great experience. I ended up having sixteen sacks that season – second in the league. After the Maulers I played for one year with Memphis and played with the greatest defensive lineman ever to play the game – Reggie White.

The USFL gave me confidence to play in the NFL.

What are some of your greatest memories – both at Pitt and as a professional football player? What makes them so?

At Pitt, I was a kid who grew up to be a young man. When I played professional ball, I was there to make a living and feed my family. I had two kids. So I always looked at it as two different paths to life that I went through.

I remember going to Cameron Field House to play Duke in ’79. They were ranked third in the country then. I had a steal near the end of the game and raced down the court, missed a jump shot, got the rebound, and made the winning basket. They had four All-Americans on that team. It was the biggest moment at Pitt up to then.

We played our hearts out. I still hear Mike Gminsky saying that I single-handedly beat Duke that game, but that’s not true. We all played our hearts out.

Making the Pro-Am team and playing for Bobby Knight in ’79 was special too. We won the gold medal then in San Juan Puerto Rico.

For football, the two AFC championship games I played in in Cleveland in ’86 and ’87. Just having the opportunity for the chance to play in the Super Bowl before losing to Elway. Those were great experiences.

I also remember beating the Steelers. Being from Pittsburgh and having had been a Steelers fan, it takes a long time to get that out of your system.

We had never beaten Pittsburgh at Three Rivers up to that point. Malone was the quarterback and Pittsburgh was down by one but driving for the winning score. They were already in field goal range when I fought through the offensive line and sacked Malone and forced a fumble that we recovered to win the game.

It was a sweet moment for me. I had relatives in the stands wearing Steelers jerseys too, some whom I gave tickets to.

Any last thoughts for readers?

Just that I was blessed to have this career. I;m not sure how many people could have done what I have done. I was blessed – and you have to have some luck too.

It was all fun. And if I had to do it again, I’d do it the same way.

Is Something Amiss with the Draft Process?

In years past, one never heard a litany of Steelers veterans speak out so vehemently about young players not listening – not like we’ve heard this season. Larry Foote, Troy Polamalu, Casey Hampton, Ryan Clark have all spoken out about their frustrations with some of the younger players. Veteran defensive end Brett Keisel went so far as to say that the veterans have tried getting the younger players to listen when they tell them they need to work harder – but that the younger players simply “weren’t listening to them.”

This invoked questions about the leadership capabilities of these veterans. But ultimately what power do veterans have over other players? And to take the matter further, why has it become such an issue…now?

Over the past few seasons, the Steelers have drafted a number of players with issues. Not so much the character issues – like those of Chris Rainey who was just today arrested on domestic battery charges (he was also arrested for similar charges at the University of Florida), Mike Adams (failed drug test), Sean Spence (involved in a school scandal). More to the issue are the work ethic issues. Cameron Heyward has been called out for playing too nice and taking plays off. Mendenhall has been benched a few times for not preparing well and other issues. Curtis Brown admitted to not properly preparing for the Steelers game versus Baltimore. Keenan Lewis just this season decided to become more focused. Ditto Evander Hood on getting in shape. Keith Butler this season called out Lamarr Woodley for not staying in shape, hence his hamstring issues that kept him out much of the season. Butler also said Jason Worilds was not playing hard enough – not giving it his all. Jonathan Dwyer has yet to prove he can stay in shape. Alamaeda Ta’amu was drafted with known weight issues. And of course…there’s Mike Wallace.

This latest draft class alone, by the way, has had four players now with legal issue. Alameda, Spence, Adams, and Rainey.

This team was desperate enough this season to reach out to Plexico Burress, as Tomlin called him, as a source of leadership to its young receivers. Plexico Burress. As a source of leadership.

In that aforementioned mix are three first round picks, two second round picks and a few third round picks. These aren’t the low-round picks you can afford to take character/work ethic issue flyers on.

And we’re starting to see the impact.

Who are the next group of leaders on this team? Maurkice Pouncey has the look of a leader. But, who else? Sean Spence may fill that role – he has a reputation for being so. But this group of young players seems separate and apart from the character of Steelers players we’ve seen this team draft in the past.

Is it a trend? If so, is it a Steelers trend, or a societal trend of more “me-me” people in general?

Or is it an issue with how the Steelers now approach the draft? If so, what changed? Are they taking more risks? Are they foregoing character for talent more so than in the past?

Whatever the cause, this draft needs to turn the tide. Talent can’t overcome work ethic concerns – not in the NFL. And if there’s another draft class of Mendenhalls and Wallaces – this team could find itself resembling the Bengals teams of years past, where players are more concerned about personal stats than winning, and where in-fighting occurs.

The biggest concern – this group of younger players will be the mentors for all that come after them, just as the veterans have mentored them and so on over the years. How comfortable do you feel with these young players acting as mentors to the next wave of draftees?

Keep in mind the sanctity of that mentoring culture in Pittsburgh too. Few if any teams have such a mentoring culture as does the Steelers, where players put aside their own job security concerns daily to coach up the young players that very well may replace them. I’m not certain that is appreciated enough about this team by fans. This uniqueness of this culture in the NFL – really, anywhere.

And it’s in danger of being lost, or corrupted, by this new core of young players who seem much less reliable in this regard.

This draft needs to have the character of the drafts that have delivered the likes of Hines Ward and Carnell Lake, of Aaron Smith and Troy Polamalu. If not for the present, for the sake of all the draftees that come after them.

-Ron

Jim O’Brien: L.C. Greenwood still working to please his father Moses

L.C. Greenwood still working to please his father Moses

By Jim O’Brien.For Pittsburgh Business Times

L.C. Greenwood has a look that says he knows something you don’t know. He is still a formidable figure, at 6-6 ½ and 240 to 250 pounds – don’t forget that ½ inch even though he probably lost it after he turned 60 – but he has a warm smile and a laugh that is more of a deep-throated chortle. His manner makes one comfortable in his company.

He is 66 now, wiser than ever, and the one thing he is not going to tell you is what L.C. stands for. It’s his little secret.

The Super Bowl will soon be played, alas without the Steelers this season, and it will be a reminder that Greenwood was one of the stalwarts of The Steel Curtain defensive unit of the Steelers that helped secure six division championships and four Super Bowl titles in a six-year span in the ‘70s when the Steelers ruled the National Football League.

Greenwood is reminded every morning when he gets out of bed of those glory days. “My back is all messed up,” said Greenwood, as he sat across the table at The Club at Nevillewood in Presto, Pa. “I’ve had 15 back surgeries and I will probably need another before too long.”

He wasn’t able to play golf this year, but he still showed up to mix with former teammates and the paying customers.

Greenwood loves to play golf and he gets invited to the biggest celebrity golf outings in the country because he was good enough to be named All Pro twice and played in six Pro Bowls and, better yet, mixes well with the field. He was credited with 73.5 sacks and 14 fumble recoveries in 13 seasons (1969-1981). Knee injuries forced his retirement right before the 1982 season.

He did some national TV commercials in those Miller Light ads that featured former NFL stars, and he still gets some local commercials to help peddle diamond jewelry.

He gets gigs at this time of year to meet and greet at corporate parties or conferences, as does former teammates Andy Russell, Jack Ham, Mike Wagner and Rocky Bleier.

Ham and Joe Greene, who flanked Greenwood on the left side of the Steelers’ defensive unit, have both gone on record to say that L.C. belongs in the Pro Football Hall of Fame. He came close but failed to garner enough support in his 15 years of eligibility.

He can still make it, on a special veterans’ committee nomination, the way former Steelers such as Jack Butler and John Henry Johnson were eventually inducted.

L.C. Greenwood has kept an office on West Main Street in Carnegie since his playing days. He used to operate Greenwood Enterprises there and was associated with Monaloh Basin Engineers. They were involved in engineering, highway work, coal, natural gas and you name it.

Now his company is called Greenwood-McDonald Supply Co., Inc., a supplier of electrical equipment to manufacturers and retail outlets.

His long-time partner Jim McDonald of Washington, Pa., calls Greenwood “patient, humble, cautious and quiet. What you see is what you get when it comes to L.C.” Greenwood’s office is sparsely furnished, but there are framed prints of pro football players on the wall behind his desk. He has a secretary-receptionist fielding his phone calls.

Greenwood still stands out in a crowd even when he’s not wearing gold Nike shoes as he often did during his playing days with the Steelers. He was known as a flashy dresser and Pittsburgh broadcaster Myron Cope used to conduct “dress-offs” in the Steelers locker room between Greenwood and John “Frenchy” Fuqua, famous for his involvement with Franco Harris in “The Immaculate Reception” and for donning capes and having goldfish in the heels of his shoes.

L.C. grew up in Canton, Mississippi and never dreamed of ever being glorified in Canton, Ohio at the Pro Football Hall of Fame. He went out for football in high school mostly to get away from the constant chores that awaited him at home.

“My dad wasn’t satisfied unless I was working all the time,” allowed L.C. “My dad (Moses Greenwood) left home at 6 in the morning, and he didn’t get back until 6 in the evening. And then, after dinner, he’d leave the house and go work somewhere else from eight to midnight. Plus, he kept a farm for us, and he was a lay preacher on weekends. Football wasn’t important. Keeping the family fed was.”

Jim O’Brien’s new book is called “Immaculate Reflections.” His website is www.jimobriensportsauthor.com

Dick Shiner, Steelers Quarterback, 1968-1969

First, can you let readers know what you’ve been doing with yourself since your time in the NFL?

What I did when I let Pittsburgh…well, first, I played 11 years total in the NFL. Two with the Steelers. I planned on playing another year or two but I reached a point where my back was not real good and I had two Achilles tendons that were bruised. I decided then to retire.

I came back home to Lebanon, PA. I bought a retail beer distributorship and spent six-to-seven years doing that. Then I went to Washington, DC and went into the copier business with Xerox, then Sharp Electronics. That was from about ’83 to 2005. I fully retired afterward – driving 220 miles every day to and from DC was just too much.

Continue reading “Dick Shiner, Steelers Quarterback, 1968-1969”

Rick Moser, Running Back, 1978-1979, 1981-1982

First, can you tell readers what you have been doing with yourself since your time in the NFL and how you got involved in acting?

I guess I’ll start at the beginning with the acting.

Just after Super Bowl XIV (1980) I moved out to California for the off-season. Why spend the winter & spring in Pittsburgh, instead of sunny warm California were my thoughts. Off-season workouts with the team were not mandatory back then. Anyway – one day I got a call to come back to Pittsburgh to play a team member in Rocky Bleier’s movie “Fighting Back”. They paid for first class airfare, hotel and I think it was $150 per day to basically be a Player/Extra in the background. I remember going up to the Director the first morning of shooting and saying “Make me a Star”. Later on in the day the Director asked me if I wanted to play the role of “the Rookie”. My first scene was with Joe Greene in the weight room. My lines were “Hey Joe , who’s that guy Audie Murphy?”. That one sentence made me SAG (Screen Actors Guild) scale pay for the week which was about 2-3 times what the other Extra Players were making plus I got residuals which I still get to this day whenever it shows (rarely). All totaled, I probably made $5,000 over the decades vs. probably $750-$1000 for the other guys.

Continue reading “Rick Moser, Running Back, 1978-1979, 1981-1982”

Gustine’s view of Pittsburgh remains a positive one

Gustine’s view of Pittsburgh remains a positive one By Jim O’Brien

Jim O’Brien column for Pittsburgh Business Times

There is a spectacular view of downtown Pittsburgh from the offices of Frank Gustine Jr. high above his boyhood hometown of Green Tree. Standing by his desk on the seventh floor of Seven Parkway Center, Gustine can see the city skyline – from left to right – Fifth Avenue Place, PPG Place, U.S. Steel Tower One Mellon Centre and even the iconic Cathedral of Learning of the University of Pittsburgh. Directly below is one end of Green Tree and Gustine offers some stories about the neighborhood. He knows the campus well, as one of the last of the school’s three-sport stars in the late ‘60s, and, in his mind, he can still see his father’s famous restaurant on Forbes Avenue, under three of Pitt’s student dormitories, even though it’s now called Hemingway’s. Frank Gustine’s name is familiar to most Pittsburghers because Frank Gustine Sr. was an infielder for the Pittsburgh Pirates (1939-1948) and was good enough to play in three All-Star Games. Later, his father was one of the city’s most popular and respected restaurateurs from 1952 to 1982. “I learned from my father how to interact with people and how to treat them right,” said Gustine Jr. “My father said you had to be honest and have integrity.” He credits Bill Baierl, the late automobile magnate, for helping him establish his own business. When the Pirates departed Oakland in the ‘70s for Three Rivers Stadium on the North Side, Gustine’s remained a popular place for the Pitt community.

Frank Gustine Jr. parlayed his father’s name and his own success in sports at Pitt into a successful business career. When he graduated from Pitt with a bachelor’s degree in economics he did what a lot of athletes did, and sold rings and yearbooks for Balfour and Taylor Publishing for three years. Then he met and impressed Ron Puntil, a vice-president for Oliver Realty, with his engaging demeanor and conversational ease, and got into the commercial real estate business. He’s been at it ever since, except for a two-year hiatus from 2002 to 2004 when he was retired. He soon tired of that life. “I love my wife and I love my children and grandchildren,” says Gustine, “but I love to work and I love people.” So he started up another business, transitioning from The Gustine Co. to FWG Real Estate, headquartered in Seven Parkway Center on Greentree Road. His company owns seven of the eleven buildings at Parkway Center. It’s a mile and a quarter from his boyhood home, an impressive graystone manse on Greentree Road where his younger brother Bobby still lives with his wife Nancy and their six children. Frank Gustine believes the Parkway Center Mall that has closed after losing key tenants will be leveled and give way to new buildings, both commercial and residential. “It will be better,” he said. “I think he missed the challenges of the workplace and the sense of accomplishment,” says his wife, Linda, the lovely mother of their three daughters, and the grandmother of their three granddaughters and, at last, a grandson. Says Frank, “We finally got a boy in the family for me to coach.” Frank has a front-row seat at courtside for Pitt basketball games at the Petersen Events Center where he “helps coach” the Panthers and is a big booster of Jamie Dixon, the head basketball coach. Frank likes the personnel on the Pitt basketball team this year and sees improvement over last season. He remains hopeful that Paul Chryst will rebuild the Pitt football program, and feels that

Joe Jordano has done a great job with the Pitt baseball team, and Rande Stottlemyer with the wresting program. He wants them all to be winners. Standing at the window in his office, Gustine sees a Pittsburgh that is in the midst of Renaissance III, with new buildings coming up downtown, more residences and apartments in the midst of the skyscrapers, and a solid real estate market. There are the usual framed prints of Pittsburgh’s skyline and the political, business and sports icons of the past throughout the FWG Real Estate hallways and lobby. There’s a large photo that shows his father Frank Gustine Sr. with two Hall of Fame Pirates, Honus Wagner and Ralph Kiner. The son is now 65, but retains his boyish smile and his great respect for his parents. “On my father’s tombstone it says ‘HE WAS A TRUE GENTLEMAN.’ ” There was a strong competitive side to his father as well, and his boys inherited that trait. “You might knock us down, but you couldn’t step on us.” Frank Gustine Jr. first gained fame as a star athlete at Canevin High School and then lettered in baseball and football for three years at Pitt, and for his sophomore season in basketball. Freshmen were not eligible for varsity sports in those days. “I met a lot of people through sports,” he says, “and it’s been my meal-ticket ever since.”

Author Jim O’Brien has a new book called “Immaculate Reflections” about all the Pittsburgh sports teams. His website is www.jimobriensportsauthor.

Mullins pans for black & gold in Saxonburg these days

Jim O’Brien: Mullins pans for black & gold in Saxonburg these days

By Jim O’Brien From the Pittsburgh Business Times

Saxonburg is not Pittsburgh, but it suits Gerry “Moon” Mullins just fine. For one thing, he doesn’t have to wear a suit to the office. Every day on Saxonburg’s Main Street is Casual Friday.

“I usually wear a golf shirt, sometimes a sweater, jeans and a baseball cap if it’s cold,” said Mullins, looking at ease behind his big desk. “I’m getting a little thin on top.”

Mullins wore the black and gold uniform of the Pittsburgh Steelers for nine seasons (1972 to 1980). He was a starting offensive guard most of that time and earned four Super Bowl rings. Alas, he was also the first of those Steelers from the four league championship teams to be cut, the last casualty of the 1981 training camp.

Then he was traded to the Cleveland Browns, but he decided he’d had enough. “The body can only withstand so many bumps and bruises,” he said. “I was pretty beaten up by then. And I wanted to stay in Pittsburgh.”

He walks a little gingerly these days. “I’ve got the usual occupational aches and pains,” he said. “But I can’t complain. I’m proud to have played for the Steelers and I’m still a Steeler.”

That was quite a switch from when he first came to a Steelers’ orientation camp in January of 1972. He was a California boy and had played his college ball at Southern Cal. “It was cold and gray when I got here,” he recalled, “and I wondered what I’d gotten myself into.”

He shared a pad with teammates Terry Bradshaw and Mike Wagner in an unfinished apartment building near the Squirrel Hill Tunnels and it was a bleak beginning. But it got better. He went from blocking for O.J. Simpson at USC to blocking for Franco Harris and Rocky Bleier at Three Rivers Stadium.

“I was lucky to be with a team that accomplished some special things,” said Mullins. “People recall us fondly from those teams and it still makes you welcome at most gatherings.”

Mullins took a year off after his football career came to an abrupt halt, and then he got into his “life’s work,” as his coach Chuck Noll always referred to it. Legendary Pirates’ broadcaster Bob Prince, of all people, boosted him as a worthy candidate to a next-door neighbor in Upper St. Clair who was seeking someone he could groom to eventually succeed him as president and owner of Industrial Metals & Minerals Company then located in South Fayette, just over the border from Bridgeville.

Bob Keaney took Mullins under his wings and worked with him for 14 years before turning over the company to Mullins in 1995. “He did a masterful job of preparing me for heading the firm,” said Mullins. He’s been at it ever since. “It’s funny how things work out; it really has been my life’s work.”

Now 63, Mullins has moved the company to Saxonburg, just below Butler, and about a 45-minute drive to Pittsburgh. “I get dressed up in a suit when I have to make business calls,” he said. He sells raw materials to industrial companies. “Saxonburg is Small Town America…a couple of stop signs…and that’s fine with me.”

Mullins says the business isn’t as strong as it used to be, like most companies involved in heavy industry, but he makes a good living. “It’s like playing football,” he said. “You have to be self-motivated. Like football, you’re reluctant to let go. You have to know when to say when.”

He has not tapped into his NFL pension or Social Security, and doesn’t plan to do so until he is 65. “I have a good life out here,” he said. “I live just four miles from my office. Joan is my second wife. She has a good job and we’ve been together for 17 years. Our kids have gone to college and are out on their own.”

His office is a second floor suite in a quaint two-story white building in Dinnerbell Square. “I have to be here to answer the phone and write orders. I’m like a fireman waiting for the alarm to go off and I respond to it.”

There is no Steeler stuff in his office: no trophies, plaques or pictures. “That’s at my home,” he said. Instead, his walls are adorned with antlered deer and elk, mounted game fish and birds, and a collection of colored glass bottles and vases behind his head. He had gone out the day before on the first day of deer hunting in Pennsylvania. He was one of the Steelers from his era that used to shoot clay pigeons at the Millvale Sportsmen’s Club.

He has gone from being a California beach boy to a Pennsylvania outdoorsman.

“I was always kinda laidback, but I’m not afraid to work. I had to work hard at football. I operated out of fear; I didn’t want to incur the wrath of Chuck Noll.”

Author Jim O’Brien has a new book out,” Immaculate Reflections: A Pittsburgh View of Sports.” His website is www.jimobriensportsauthor.com

Melissa Jacobs, Managing Editor, The Football Girl

Melissa Jacobs, Managing Editor, The Football Girl:

First, can you tell readers how the idea of The Football Girl blog got started – and what made you decide to use this medium to reach out to readers?

I started TFG in ate 2009 because I wanted to provide an editorial outlet to the swelling number of female NFL fans out there. The NFL had already ratcheted up their efforts to reach female fans on the marketing end with a new apparel line, Breast Cancer Awareness Month and a slew of Football 101 activities. At TFG we aim to provide a comfortable home for female fans and informative, entertaining content for fans of all levels, regardless of gender.

The web is simply the best place for eyeballs. It provides an opportunity to evolve as the game evolves. And quite frankly, the options of creativity are endless. That is the appeal of the web vs. other mediums.

How do you differ from other football blogs in terms of your content offerings? What makes you unique?

TFG is unique because we are not only a cornucopia of NFL content but we have unique features you won’t find anywhere else. For example, our media columnist’s Positively Gruden is a fun list of top Grudenisms after every MNF game, with sharp commentary. We have a fantasy ethicist, a female handicapper, and sprinkle in a plethora of unique voices and information. We also have a good number of player interviews – in fact, we launched the site with an in-depth Barry Sanders interview. In the past couple of years, we’ve interviewed Rob Gronkowski, Ryan Mathews, Arian Foster, Jason Pierre-Paul, Greg Jennings and many others. And of course most robust NFL sites aren’t run by women.

What types of content/issues do you find your readers focusing most each week – what features gain the most attention, and why?

Right now, fantasy rules all. People search for waiver advice and start/sit suggestions more than anything else related to football. Perhaps if Tim Tebow was a starter again that would change but right now, fantasy is king.

What team(s) do you personally follow and how difficult is it for you to remain objective as a fan?

I am a die-hard 49ers fan. And yes, it is incredibly difficult to remain objective. But as the site has started to grown, I know I have needed to taper down my “Alex Smith doesn’t get enough credit” pieces. In fact, this season I decided to throw my 49ers fandom into a fun weekly YouTube show with a fellow 49ers fan, Bonnie-Jill Laflin. We interview a different 49er every week, but we most dissect the games in ridiculous, fan-girl fashion.

What have been the stories/interviews that you’ve been most proud of to date – and which have moved you the most?

Two come to mind. The first was an exclusive interview I got with Javon Walker after he was done with the Raiders. He became very disgruntled after I read him a comment from a message board calling him Bernie Madoff. He insisted he was not Madoff and that he actually offered to pay back his salary to Al Davis. This story made a gazillion outlets including Pro Football Talk and wound up on the home page of Yahoo!.

And I spent the afternoon calling outlets to inform them my site was thefootballgirl.com and not footballgirl.com as many had published.

The second was an in-depth piece on the UFL this off season. I interviewed key players and coaches and was able to put to together an informative piece that portrayed not only the UFL woes, but what it’s like for some of the players still holding onto the dream. Long form journalism is something I’d like to incorporate more on the site. Why can’t there be more hours in the day!

You have a robust website – with a number of contributors, apparel, news and features and more. How did you build this site up over time – this is not your “day job” correct?

It actually is my primary day job now – and my night job. I have been a contributor to espnW the past couple years, which has been invaluable in terms of helping my writing, showing me a different mindset and helping to pay the TFG bills along the way.

I had a background as booker and producer at ESPN so that helped in terms of credibility and contacts when we launched the site. The Barry Sanders interview definitely helped garner some promotion. And from there on I started to get a bevy of really interesting people, particularly women, who wanted to be involved. Some write regularly and some are one-timers, but it’s an exciting community.

Were you concerned that a site for female fans could be construed as patronizing to women – did/do you get any “heat” from female fans?

I was very much concerned. I also didn’t want a product that was pink and focused on the 100 stuff. That stuff has been tried and failed. So no, we don’t get heat from women. If anything, we get requests for more educational stuff. We have plenty and will continue to grow these sections. But we won’t be shifted the balance of the site any time in the near future.

You have a strong following of male readers as well, correct? How do you divine the line between being a football site for women and still being “manly” enough for men as well?

I had to make a decision at the beginning. Do I go all in women or not? I decided the latter because I see no purpose in segregating football audiences. Plus I would have no fun writing only beginner content. Our male audience is definitely strong and I hope our little site has helped garner more respect for female fans everywhere. We certainly have some female-oriented features such as our Featured Football Girl, but why wouldn’t any football fan want to read good stories from the Steelers orthopedic surgeon who happens to be female?

What’s next for you and the website – anything new on the horizon?

My time with espnW is winding down and I’m focused on growing TFG this season While still a startup, our traffic is climbing and it’s definitely time to start looking at more business opportunities.

Any thoughts on writing a book for female fans – relating your knowledge and experiences?

I may go that route in the off-season. But I would have it mirror the type of content that is on the site. Kind of like a guide book for the NFL with all the basics but lots of extras like defensive coordinators to know, or Jewish NFL players.

Any last thoughts for readers?

I hope you can check out the site and would love to hear your feedback.

Jim Paek, Penguins Defenseman, 1990-1993

Jim Paek:

First, can you let readers know about your coaching job with Grand Rapids Griffins of the AHL- how you got started and what you like most as a coach?

Towards the end of my career I knew I wanted to stay involved in the game. I loved teaching and wanted to pass on my teachings to younger players. That was my thought process to getting involved in coaching.

I got a coaching job right after I retired from the game and then signed on with Grand Rapids and have been here since.

As a coach, who are some of the players and coaches that most influenced your coaching style today, and how so?

It’s a lot different than being a player. As a player you worry about yourself. As a coach you worry about twenty-five players. But I enjoy being a part of the game. And being in the AHL, seeing a player in Detroit that came through the system is a shot in the arm, knowing I had something to do with their success. It feels good seeing guys like Helms and Abdicator have success and sign on for big money.

I was fortunate to have real good coaches throughout my career, even as a kid. I have always taken what fits my personality and used it to create a good formula for myself.

Bob Johnson was a fantastic man – as a coach and person. My junior coach – same thing. I jokingly give him crap now for getting me into coaching (laughing). It’s what they taught me as a person – that translates to being a good coach.

Scotty Bowman was great behind the bench – he was always able to deflect distractions. And Rick Lee was direct as a coach. He told you the way it was. Players want that – especially at the NHL level. Don’t beat around the bush – just tell me what I need to do…

You read today about the struggles many NFL players face in transitioning from football to a post-sports career. Is the problem as prominent with NHL players?

It’s funny because I just had a conversation with the coach on this yesterday. I don’t have any definite conclusions – it depends on the individual I think. We live in a fantasy world as a player. We’re treated so well, make lots of money. It’s not 9-5… It’s a fantasy – being in the limelight and being respected because of our talent.

But what happens when it’s all gone. It’s a tough transition.

It goes to how you are raised, ultimately. If you were raised to be grounded – with morals. Some are more fortunate and some get distracted in life.

And people will try to help you outside of hockey. The NHLPA has programs to help with the transition. The league does a lot, but how much is enough? There’s enough out there – you should be adult and go look for it. At the end of the day it really does fall back on how you were raised. I thank my parents immensely for their support and beliefs. We’re a product of our parents.

You were drafted by the Penguins in ’85 and started with the Penguins in ’90. Who helped you adjust to the NHL – both on and off the ice – as a rookie? And how did they do so – any examples?

That’s the importance of veterans. I had great teammates. They had me over for dinner and helped me – guys like Larry Murphy and Troy Loney. They’d tell you to do this or don’t do that.

That’s vital for kids – to be surrounded by veterans. And we haf a great bunch of guys on those Pens teams. That helps you adapt. Again, we live in a fantasy world. You’re twenty years-old, making incredible money and you want to live it up. But careers don’t last forever. You start preparing now, but live the life. I tell people to play as long as they can – there’s no other lifestyle like this. Play until they take you out!

Why defense?

I couldn’t skate (laughing)! They stuck me back there because I couldn’t skate. Now, it’s all changed. But it stuck with me.

You won to Stanley Cups very early in your career with the Penguins. Were you able to fully appreciate the rarity of doing so and what was the team’s mindset going into the first cup series?

My first few years of winning championships and having success – I was like, “Great! This is easy – bring on the next one!”

But it took me ten years to win another one. Once you taste it and see how long it takes, you appreciate it more. It takes chemistry. That was a special time – it takes everything to go just right.

How important is it from your perspective on being both the first Korean-born hockey player to ever play in the NHL and the first of Korean descent to have his name engraved on the Cup?

It was a great honor to have that. Being born Korean and to be first was a real honor. The Korean community in Toronto and in Korea too – where they really aren’t big on hockey normally – the way they received me was fantastic. I appreciated that a lot. But it’s a dream to win the Stanley Cup as a hockey player, not as a Korean. I was a hockey player striving for the Cup.

Who were some of the biggest characters on that Penguins team and what made them so? Any examples of the hijinks/personalities on that team?

Kevin Stevens had that loud voice. The whole team had that chemistry. The role players, skill players, characters and hard workers…

Any hijinks happen to you you can share?

Ok – this is going to embarrass myself! A lot happened to me. Bryan Trottier was the biggest character – he used to sit beside you and tell you stories. He didn’t care if you were a veteran or a rookie.

Well, in training camp, we were there when DeBartolo also owned the NFL 49’ers. One year he took us all to see the 49’ers facility. We’re all on the bus and all of us fell asleep afterwards after a long day. Everyone got up, but Bryan told everyone not to worry about me, to let me get some sleep. Well, I woke up, startled. No one was on the bus – it had gone back to the depot with me still on it (laughing)! Panic set in, but the bus driver finally took me back to the hotel.

And even though it happened to me, that’s the kind of stuff that helps a team. It lightens the mood.

You were traded in ’93 to Los Angeles. How difficult was that for you and in general for players, when most have to deal with a lot of movement between the minors and pros and between teams?

I wasn’t used to that – I was in the Penguins organization for so many years before the trade. It was difficult – but also exciting. The other team wanted me – that was exciting.

I was always told to bleed and sweat for your team. Team loyalty. So that wasn’t there anymore – you don’t have that now. So that was hard – it was a hard transition.

But, I got traded many times after that. And I got it to a system where I could pack my things in twenty minutes (laughing). It’s all part of the growth and maturity of a person.

What are your favorite memories of your time in Pittsburgh?

I have so many great memories. I was just recently there for the 20th anniversary a short while ago. At the end of the night, Wendell Young asked me if I ever talked about hockey. And we didn’t. It was all about the stuff you did off the ice.

The memories of the people outside of the game. The guys in the dressing room, friends on the team, friends and fans in the city. It was fantastic how the fans received me in Pittsburgh. Those are all great memories. And it call comes back to you – those little stories that mean so much…..